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CALLAWAY SOCIAL
PROJECT TYPE
Motion Design, Social-First, Digital Design, Creative Direction, Campaigns
YEAR
2020
ROLE
Lead Designer
I was brought into Callaway as the first in-house digital specialist, enabling a shift from agency-led production to a more agile, in-house content model. This transformation gave the PR and social teams greater flexibility to produce reactive, timely content while maintaining a consistent brand voice across channels.
I built projects from the ground up, collaborating with partners including European Tour, Golf.de, Aston Martin, and Rolex. I created social-first motion content designed to capture attention and drive engagement, which I then evolved into rich media Google Ads by adapting creative and building the supporting code for deployment.
Alongside this, I edited and produced all video content, establishing a signature Callaway look and feel across digital campaigns. My work unified motion, video, 2D/3D animation and interactive formats into a cohesive content ecosystem, increasing creative control, improving speed to market, and elevating the brand’s digital presence across EMEA.
