CALLAWAY CLUBHOUSE

I delivered large-scale print campaigns for Callaway and its affiliates, creating artwork for clubhouses, country clubs, and showrooms across international markets. Working omnichannel, I designed, artworked, and deployed assets tailored to physical environments, ensuring each execution captured the dynamic, performance-led nature of the brand.

The creative was built around two core routes, athlete-led storytelling featuring key Callaway players, and product-focused executions highlighting innovation and performance. For EMEA markets, I adapted all assets both linguistically and culturally, ensuring relevance across regions while maintaining brand consistency. This required a nuanced approach, where artwork for locations such as Dubai or Germany was tailored based on local audience preferences, player recognition, and product demand.

Alongside design, I led retouching, colour grading, and image upscaling to deliver high-resolution, impactful artwork suitable for large-format print. Operating in an agency-style model, I collaborated closely with regional stakeholders, showroom teams, and print suppliers to ensure every asset met a premium production standard. The result was a cohesive, high-impact print system translating Callaway’s global brand into locally relevant retail experiences.