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ELEMIS BLACK CHERRY CAMPAIGN
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Video Post-Production, Sound Editing, Motion Design, 3D Design, Sound Design, Social Strategy
YEAR
2025
The challenge was translating the sensorial richness of ELEMIS' Black Cherry Cleansing Balm; its texture, scent, and hydration, into digital content that would stand out across social platforms. The campaign needed to evoke a tactile, luxurious experience while adapting seamlessly to paid and organic formats. There was also a need to avoid creative fatigue with a set of versatile, platform-optimised assets across web and social.
I led video and motion art direction from storyboard to final delivery. Developing a campaign strategy that countered algorithm fatigue with sensorial, scroll-stopping storytelling. Working alongside Art Director Lara Al-Hadeedi, I crafted a cherry-led visual narrative built on expressive textures and ASMR sound design. From editing and sound to motion and animation, I delivered a suite of high-performing assets optimised for global rollouts; designed to resonate across web and social, while capturing the product’s tactile, sensuous appeal.
TEAM - Art Direction Lara Al-Hadeedi, Creative Director Becky Smith, Shot by Anya Holdstock & LOCK studios, Graded by Coffee&TV, Production Kristen Adeyemi,
Video, Motion, Social & Sound Art Direction & Production Charly Hoyle
