ELEMIS CALMING SPACE SPRAY REPULSE

The relaunch of ELEMIS Calming Space Spray required a refreshed visual direction to reposition the product within a more elevated, modern wellness space. Previous assets lacked a strong art direction and cohesive social-first execution, limiting the product’s impact across digital and e-commerce channels. There was a need for a clear creative vision, structured shoot planning, and high-quality assets that could translate seamlessly across PDP and social.

I led the art direction and social design for the campaign, marking a key shift in my role at ELEMIS by owning the creative from concept through to execution. I developed the full shot list and visual direction, collaborating with photographer Lucie Eleanor and supporting creative Olivia Rosanna to ensure alignment on set.

Alongside the shoot, I created a high-fidelity 3D render of the product in Cinema4D, designed as a hero PDP asset and integrated across social and on-site placements. This hybrid approach combined art-directed photography with 3D design, delivering a cohesive and elevated asset suite that strengthened the product’s digital presence and marked a progression into full creative ownership and execution.

TEAM - Creative Direction Mandy Blouin, Shot by Lucie Elenor, Support from Olivia Roseana, Motion Art Direction, 3D Design & Production & Graphic Design by Charly Hoyle