ELEMIS ALWAYS ON CLEANSING BALM CAMPAIGN

ELEMIS needed to evolve the Pro-Collagen Cleansing Balm franchise beyond a single hero moment into an “always on” campaign that could support the full SKU range, Original, Rose, and Naked. The challenge was to maintain the iconic, sensorial identity established by the Fig launch while creating a scalable, multi-asset system that could continuously perform across social, digital, in-store, and global markets. This required a cohesive visual language that could flex across formats while preserving the premium, transportive feel of the campaign.

Working closely with Art Director Olivia Rosanna, I led the motion and asset development for the Always On campaign, building out the visual system across video, social, digital, and retail touchpoints. I supported the development of the campaign film, aligning motion and post-production with the distinctive fisheye lens aesthetic captured at LUX Studios. To complement this, I created bespoke gradient systems that seamlessly integrated with the product visuals, enhancing depth, colour, and brand cohesion across assets.

Beyond video, I designed and produced a wide suite of supporting deliverables, including visual merchandising assets, print executions, and digital banners to ensure consistency across all channels. I also developed AR filters for Instagram to extend the campaign into interactive social experiences. The result was a flexible, high-impact content ecosystem that sustained engagement across the Pro-Collagen Cleansing Balm range, reinforcing its position as a globally recognised hero franchise while driving ongoing visibility and conversion.

TEAM - Creative Direction Mandy Blouin, Art Direction Olivia Roseanna, Product Photographer/Videographer LUX Studio, Model Photographer Anya Holdstock,
DOP Nathan Horracks, Production DAWN Productions,
Retouching, Video, Motion, Social Art Direction & Production Charly Hoyle