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ELEMIS CLEANSING BALM REFRESH
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Video Post-Production, Sound Editing, Motion Design, 3D Design, Sound Design, Social Strategy
YEAR
2025
The global repulse of ELEMIS’ cleansing balm collection required a campaign that could flex across multiple markets launching at different times. The key challenge was ensuring strong visual cohesion and skincare storytelling, despite the staggered rollout, while distinguishing this second-phase campaign from the Cherry Balm launch. Assets needed to feel elevated, hydrating, and sensorial, while remaining adaptable across paid, organic, and retail channels globally.
Partnering with Art Director Lara Al-Hadeedi, I led creative for the main campaign and social strategy. We built a rich, sensorial visual world focused on drenched botanicals, bold backlighting, and hydration-enhancing textures. Referencing Cherry Balm’s visual cues for cohesion, we elevated the full cleansing balm range with assets that spotlighted barrier-strengthening and refreshing skincare benefits. Shot by Anya Holdstock and graded by Coffee&TV, the campaign delivered globally optimised, visually unified content across paid, organic, and retail.
TEAM - Art Direction Lara Al-Hadeedi, Creative Director Becky Smith, Shot by Anya Holdstock & LOCK studios, Graded by Coffee&TV, Production Kristen Adeyemi,
Video, Motion, Social & Sound Art Direction & Production Charly Hoyle
