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ELEMIS CYBER
PROJECT TYPE
Creative Direction, Art Direction, Video Editing, Video Post-Production, Motion Design, Social Strategy, Social-First, Retouching, Animation, Digital Design
DATE
2024
ELEMIS’ 2024 Cyber campaign needed to reposition existing SKUs in a bold, modern way to cut through the noise of a saturated sales period. With no new product launches, the challenge was to create a fresh, hyper-realistic campaign using only stills, delivering an engaging, game-inspired animation that felt premium, playful, and globally adaptable across markets.
I led the creative vision, blending Y2K nostalgia, gamification, and glitchy tech aesthetics into a bold visual world. Collaborating with photographer Jacob McFadden, I rigged and animated stills using After Effects, built alpha-ready comps for global teams, and injected personality through UI overlays and game-style sound design.
TEAM - Creative Director Becky Smith, Photographer Jacob McFadden,
Production Kristen Adeyemi,
Retouching / Video, Motion, Social & Sound Art Direction & Production Charly Hoyle
