Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
ELEMIS ALWAYS ON FIG CAMPAIGN
PROJECT TYPE
Art Direction, Social-First, Video Editing, Motion Design, Digital Design, Social Strategy, Print
YEAR
2023
ELEMIS needed to introduce a limited-edition fig-scented cleansing balm whilst upholding the iconic status of its hero SKU. The challenge was to craft a global campaign that felt sensorial, premium, and transportive, balancing storytelling with conversion across social, digital, video, and print touchpoints.
As Creative Lead and Head of Video, I directed the full campaign from concept to execution, crafting a cinematic, sensorial identity across video, motion, social, digital, and print. The result: a record-breaking launch that transformed a limited-edition SKU into a permanent, globally loved addition to the Pro-Collagen franchise.
TEAM - Creative Direction Mandy Blouin, Art Direction Olivia Roseanna, Product Photographer/Videographer LUX Studio, Model Photographer Anya Holdstock,
DOP Nathan Horracks, Production DAWN Productions,
AI Generation, Retouching, Video, Motion, Social Art Direction & Production Charly Hoyle
