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ELEMIS FRAMELESS
PROJECT TYPE
Creative Direction, Art Direction, Video Editing, Video Post-Production, Motion Design, Animation, Event Design
YEAR
2024
The ELEMIS Senior team needed to quickly develop and deliver an immersive visual story for a private viewing at Frameless, one that would encapsulate the brand’s ethos, its deep connection to the ocean, and hero ingredient Padina Pavonica. The challenge was to translate this into a cohesive, emotionally resonant concept that honoured both the science and sensorial experience behind the skincare.
I led the motion design, editing, and deployment of all event assets, building a seamless narrative around the “Above and Below” concept. Collaborating with Creative Director Becky Smith, Art Director Charlotte Mills and trusted partners, I composited and animated existing brand footage with commissioned CGI and sound design to create a layered, immersive experience; blending oceanic depth with brand storytelling in a way that felt both expansive and emotionally grounded.
TEAM - Creative Direction Charlotte Mills & Becky Smith, Art Direction - Lara Al-Hadeedi, Sound - Jesse Solomon Clark, Video - Markos Kay, TooGallus, WE17, Candice Lo, Karin Berndl, Adam Langdon,
Video & Motion Art Direction & Production Charly Hoyle
