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ELEMIS FUTURE RESTORE
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Motion Design, Digital Design, Print Design, Social Strategy
YEAR
2024
ELEMIS’ first major product in two years needed to deliver impact across brand equity, buzz, and commercial results. Pro-Collagen Future Restore Serum, powered by a world-first “Opal Skin Algae Complex,” required a campaign that balanced scientific credibility with sensorial storytelling, ensuring global resonance and excitement, particularly in the high-growth APAC market.
Partnering with Creative Director Becky Smith and Art Director’s Charlotte Mills and Lara Al-Hadeedi, I led the campaign’s digital-first identity and social strategy, focusing on APAC. I built a sensorial visual narrative blending opalescent effects and oceanic imagery and sound across social, digital, and print. This motion-led storytelling elevated the serum’s innovation, building equity, engagement, and excitement across global markets.
TEAM - Creative Director Becky Smith, Art Direction Charlotte Mills &
Lara Al-Hadeedi, Shot and graded by Écoute Chérie,
Production Canvas Represents, CGI Agency WeAreSeventeen,
Video, Motion, Social & Sound Art Direction & Production Charly Hoyle
