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ELEMIS GIFTING
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Video Post-Production, Sound Editing, Motion Design, 3D Design, Sound Design, Social Strategy
DATE
2025
The challenge was to drive sales of existing, well-known ELEMIS SKUs by presenting them in a fresh, routine-focused way. As a Tier-B annual gifting campaign, the goal was to elevate the kits visually while engaging audiences with a sensory-led narrative that felt premium across digital and in-store touchpoints.
I produced a clean, texture-driven video series highlighting product-to-skin interaction without packaging. Collaborating with key stakeholders, I led editing, grading, motion, and sound design, using Premiere Pro, After Effects, Cinema 4D, and Audition. The ASMR-style audio and close-up visuals created a tactile, immersive experience, reimagining routine-building through elevated storytelling.
TEAM - Global Creative Director Becky Smith, Art Director Julia Salotti, Production Manager Kristen Adeyemi, DOP Kit Sullivan,
Video, Motion & Sound Art Direction & Production Charly Hoyle
