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ELEMIS HOLIDAY
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Sound Editing, Motion Design, Animation, Social Strategy
YEAR
2023
I identified a gap in digital execution for the ELEMIS 2023 Holiday campaign, where a strong print direction by Spring Studios had not been translated into scalable motion assets for global rollout. With multiple regions and formats to support, there was a need for flexible, high-performing content to drive paid and organic activity across platforms.
I collaborated closely with the marketing team to ideate and produce a suite of bespoke animations built directly from the campaign packaging, using Adobe Illustrator and After Effects. By blending still imagery with motion, I created festive, visually rich videos in multiple aspect ratios, ensuring suitability across international placements and channels.
I delivered a flexible motion system that enabled consistent storytelling across markets, extending the campaign beyond static print into a cohesive, performance-led digital ecosystem that elevated reach, engagement, and brand continuity globally.
TEAM - Art Direction & Shot by SPRING STUDIOS, Creative Direction Mandy Blouin,
Motion Art Direction & Production & Graphic Design by Charly Hoyle
