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ELEMIS MATRIX REBRAND
PROJECT TYPE
Creative Direction, Art Direction, Video Editing, 3D Design, Motion Design
YEAR
2025
The Matrix line, launched in 2018, needed a refreshed creative direction to match the innovation behind its clinically proven formula. With no immediate campaign in place, the challenge was to reimagine the product’s science-driven story in a way that felt visually modern, elevated, and aligned with ELEMIS’ luxury brand identity.
Partnering with Charlotte Mills and Becky Smith on art direction, I developed all 3D animation and modelling for the Matrix concept using Cinema 4D. Inspired by exosomes and circadian repair, I visualised molecular regeneration through abstract code, dissolving stardust, and dual-phase skin interaction—merging clinical science with beauty. ELEMIS’ brand palette grounded the futuristic aesthetic in visual continuity.
TEAM - Creative Direction Becky Smith & Charlotte Mills,
CGI Storyboarding, Motion Art Direction & Production Charly Hoyle, Textures Art Direction Lara Al-Hadeedi, Shot by LOCK Studios
