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ELEMIS MOTHERS DAY
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Video Post-Production, Sound Editing, Motion Design, 3D Design, Sound Design, Social Strategy
YEAR
2025
ELEMIS’ annual Mother’s Day campaign required a fresh yet emotionally resonant creative that balanced luxury skincare with authentic storytelling. The challenge was to evoke a sense of British warmth and intimacy while aligning with the brand’s global standards, delivering assets that felt cinematic, elegant, and adaptable across social and campaign channels.
I led video, motion, and sound editing for all campaign assets, capturing the heart of the story in collaboration with Becky Smith and Charlotte Mills. Set in a florist, the film follows a mother and daughter connecting through skincare rituals. I also worked with Hand of God to ensure consistent colour grading and elevated visual quality.
TEAM - Creative Director Becky Smith, Art Director Charlotte Mills, DOP Videographer/Photographer Lock Studios, Colourists/Graders Hand of God,
Video, Motion & Sound Art Direction & Production Charly Hoyle
