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ELEMIS PRO-COLLAGEN MOUSSE CLEANSER
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Sound Editing, Motion Design, Video Post-Production, Social Strategy
YEAR
2025
ELEMIS developed its first Pro-Collagen Hydrating Cleansing Mousse, requiring a digital-first campaign to introduce a new texture and application format ahead of its 2026 launch. The challenge was to visualise a cloud-like, sensorial cleanse while clearly communicating clinical hydration benefits and biotech-led ingredients across paid and organic social.
I collaborated with Art Director Lara Al-Hadeedi and DOP Anya Holdstock to develop a suite of motion assets, including the campaign film. I led editing, cutdowns, and sequencing, crafting soft, cloud-like visuals that reflected the mousse texture while highlighting key ingredients and benefits, delivering a sensorial, performance-led asset suite optimised for social rollout.
Team – Art Direction Lara Al-Hadeedi, Creative Director Becky Smith, Videographer & DOP Anya Holdstock, Product Videography & Photography LUX Studios, Production Kristen Adeyemi, Video Art Direction, Motion Design & Production Charly Hoyle
