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ELEMIS ROSE MICRO SERUM
PROJECT TYPE
Art Direction, Social-First, Video Editing, Motion Design, Digital Design, Social Strategy, Print
YEAR
2023
ELEMIS needed a global campaign to launch the new Pro-Collagen Rose Micro Serum, spotlighting its patented Microfluidic technology, 7,000 rose micro-droplets, and hydrating benefits. The challenge was to communicate its premium science-meets-nature positioning across digital, social, and print, ensuring the innovation and results resonated with global consumers.
I led video and print creative, developing
social-first films, the hero campaign video, and retouched key visuals. A 360° approach ensured cohesive storytelling across touchpoints, from press mailers to digital assets. By blending narrative with striking visuals, the campaign effectively showcased the serum’s breakthrough hydration technology and luxury appeal worldwide.
TEAM - Creative Direction Mandy Blouin, Art Direction Olivia Roseanna, Dynamic Product Photographer/Videographer Sam Hofman @TheForge, DOP @TheForge, Model Photographer Anya Holdstock, DOP Nathan Horracks, Production Visual Artists, Video Grading Pacific7,
AI Generation, Retouching, Video, Motion, Social Art Direction & Production Charly Hoyle
