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ELEMIS SPF SKIN PROTECTION FLUID
PROJECT TYPE
Art Direction, Social-First, Video Editing, Motion Design, Digital Design, Social Strategy, Print
YEAR
2023
ELEMIS needed to launch a high-performance SPF that extended its Pro-Collagen range, while overcoming consumer misconceptions around heavy or white-cast formulas. The challenge was to communicate broad-spectrum protection in a way that felt premium, lightweight, and relevant across diverse skin tones, types, and global markets.
I led the creative across video, motion, social, digital, and print; building a campaign identity rooted in clarity and performance. Through cinematic storytelling, dynamic motion design, and elevated imagery, the launch highlighted the SPF’s invisible texture and protection benefits, positioning it as both a daily essential and a luxury skincare innovation.
TEAM - Creative Direction Mandy Blouin, Art Director Olivia Roseanna, Art Director Julia Salotti, Product Photographer/Videographer LUX Studio, Model Photography by Karin Berndl,
DOP Lilla Jake Schühle-Lewis, Production Morag Jones, Jody Brown, Dawn Moretti at DAWN,
AI Generation, Retouching, Video, Motion, Social Art Direction & Production Charly Hoyle
