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ELEMIS ROSE GWP
Project type
Art Direction, Social-First, Video Editing, Motion Design, Digital Design, Social Strategy, Print
Date
2024
ELEMIS needed a refreshed, campaign-ready rollout for its iconic Rose SKUs—balancing education, sensorial storytelling, and commercial appeal. The challenge was to align digital and print assets around a cohesive message that supported the creator-led campaign while driving product visibility across global markets.
As Creative Lead for this campaign, I directed all campaign assets, from digital to print, building a unified visual system that elevated the trio’s sensorial benefits. Combining rich floral storytelling with conversion-driven creative, I ensured the campaign harmonised with the wider UGC rollout I directed; repulsing hero SKUs across gifting and seasonal placements.
TEAM - Creative Director Mandy Blouin, Art Director Olivia Rosanna,
Product Photography LUX Studio, Lifestyle Photography Lucie Eleanor,
Creative Lead Charly Hoyle
