ELEMIS x SELFRIDGES

ELEMIS needed to launch a first-of-its-kind cleansing balm campaign in partnership with Selfridges Birmingham. The challenge was to create impact that felt both disruptive and authentic. The creative concept, a giant cleansing balm rolling through city streets, required seamless execution, balancing spectacle with brand credibility, while appealing to everyday shoppers
in real-world environments.

Collaborating with Head of Marketing Anneka Smith and One Agency, I advised on creative execution, ensuring composition, motion, and texture aligned with ELEMIS standards. The agency’s Cinema4D and Blender renders were combined with iPhone-style captures, mimicking spontaneous shopper footage. My direction elevated realism and cohesion, delivering a disruptive, social-first narrative that built excitement for ELEMIS’ Selfridges launch.

TEAM - Marketing Lead Anneka Smith, CGI OneAgency,
Video & Motion Direction Charly Hoyle