ELEMIS x SEPHORA

The ELEMIS x Sephora US campaign required a cohesive suite of video assets to support brand presence across a highly competitive retail environment. However, there was a need for clear creative direction, structured storytelling, and end-to-end execution to ensure consistency across production, talent, and post. With multiple stakeholders involved, including external studios and brand ambassadors, the challenge was to unify the vision and deliver premium, performance-ready content for digital and in-store channels.

I oversaw and art directed the full video production pipeline, collaborating with the US Creative Director to commission NYC-based studio Halves and brief Emer Gillen as on-screen talent. I developed the storyboard and initial creative direction, ensuring alignment across all stakeholders from concept through to shoot.

After production, I took ownership of post, editing, grading, and building motion elements to elevate the final output. I also completed full audio editing to ensure a polished, broadcast-ready finish. The result was a cohesive, high-quality video series that strengthened ELEMIS’ positioning within Sephora US, delivering elevated brand storytelling tailored for both retail and digital platforms.

TEAM - Creative Direction Mandy Blouin, Shot by Halves Studio and others, Support from Pacific7, Motion Art Direction & Production & Graphic Design by Charly Hoyle