ELEMIS x SHRIMPS

As a Tier B “Travellers” campaign, ELEMIS needed to repurpose hero SKUs through a limited-edition Shrimps collaboration. While the shoot delivered strong visual assets, it lacked the playful, social-first energy required to perform across both ELEMIS and Shrimps’ channels, limiting engagement, shareability, and impact during a key summer campaign moment.

I built a bold, playful motion system rooted in Shrimps’ aesthetic, creating surreal 3D animations with reactive, sound-led storytelling for paid and social. Designed for cross-channel rollout, the assets delivered strong engagement, with my animations going viral on Shrimps’ Instagram, significantly outperforming static shoot content and elevating the campaign’s overall digital performance.

TEAM - Art Direction Charlotte Mills, Creative Direction Becky Smith, Shot by écoute chérie represented by Canvas Represents, Jacob McFadden and PIX Studios, Video, Motion, Social & Sound Art Direction & Production Charly Hoyle