ELEMIS STRENGTH OF THE SEAS

ELEMIS faced a gap in consumer understanding around the Pro-Collagen range’s core ingredient; Padina Pavonica, a powerful Mediterranean algae. The brand needed a premium campaign to visualise the product’s connection to the ocean and communicate the “Above and Below” concept in a way that was emotionally resonant, scientifically grounded, and adaptable across global retail and digital channels.

I collaborated with Global Creative Director Becky Smith and Art Director Charlotte Mills to bring the “Strength of the Seas” to life, leading production timelines, stakeholder alignment, and creative execution. Working with CGI studio We Are Seventeen, I helped develop hyper-real environments that visualised the marine-science connection. I animated the brand logo elegantly submerging itself into the ocean in time with the flow of the video. I also directed white label motion designers ensuring they followed my copy guides, managed delivery across global formats, and ensured every asset captured ELEMIS’s oceanic ethos with clarity and beauty.

TEAM - Creative Director Becky Smith, Art Director Charlotte Mills,
CGI Artists We Are Seventeen, Video Production Support Charly Hoyle