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FACEGYM x 21 DAY RESET CAMPAIGN
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Motion Design, Digital Design
YEAR
2023
Despite viral success during lockdown, FaceGym’s consumer base remained largely UK-centric. Global audiences lacked awareness of the brand's full product range and unique techniques. The 21 Day Reset campaign needed a refreshed visual strategy to reintroduce SKUs, tools, and brand philosophy across markets, particularly the US and AUS, while uniting live events, influencers, retail partnerships, and daily content under a cohesive identity.
I created a bold visual system using heavy sans typography, black-and-white imagery, and dynamic editing to anchor the campaign across social and web. I cut and animated existing footage, built motion assets, and designed a unique identity for Instagram Lives. I ensured visual consistency across daily BAU content, live schedules, press events, and Sephora activations; elevating the campaign into a globally recognisable, motion-first brand experience.
TEAM - Creative Director Inge Theron, Social Manager Katie Wateridge,
Motion, Art Direction & Production Charly Hoyle
