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FACEGYM ACNE LIGHT SHOT
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Motion Design, Digital Design
YEAR
2023
The Acne Light device from Lustre Skin Ltd needed a rebrand in the distinct FaceGym style therefore becoming the "Acne Light Shot". The challenge was to transform a clinical, technical product into bold, engaging content that educated consumers, drove credibility, and connected across digital channels. Education through visual communication was key to delivering a successful campaign for this high cost SKU.
I led the editing, colour grading, motion design, video and image editing as well as graphic overlay for the campaign, working with founder Inge Theron and Art Director Tiffany Baron. Through dynamic cuts, polished grade, and motion overlays, I blended strong visuals with educational narratives to clarify product use and highlight results. Shot by Danny Bird at Tapestry Studios, the final assets carried FaceGym’s disruptive energy while showcasing the device’s clinically proven benefits: clearer, calmer skin in as
little as 20 minutes.
TEAM - Creative Direction - Inge Theron, Art Direction - Tiffany Baron, Photographer/Videographer Danny Bird, DOP @Tapestry Studios,
Video, Motion, Social & Sound Art Direction & Production Charly Hoyle
