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FACEGYM CHEAT MASK
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Motion Design, Digital Design
YEAR
2022
Launching FaceGym’s first treatment mask meant building trust for a first-of-its-kind SKU. The challenge was to simplify complex science while preserving FaceGym’s bold identity. Campaign assets had to educate, resonate, and stand out on social using UGC, before-and-after content, and digital storytelling to showcase clinically proven results.
I directed the campaign’s social identity, leading editing, grading, and motion design. Repurposing assets from the Liftwear campaign, I blended UGC with branded before-and-after content to communicate science and transformation. Optimised for social, the visuals delivered clarity, credibility, and impact, positioning Cheat Mask as a breakthrough launch that built awareness, engagement, and consumer trust.
TEAM - Creative Direction Inge Theron, Art Direction Tiffany Baron,
Product Photographer/Videographer Caroline Leeming / The Forge,
Model Photographer/Videographer Billie Scheepers,
Video, Motion, Social & Sound Art Direction & Production Charly Hoyle
