Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
FACEGYM x SEPHORA
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Motion Design, Digital Design
YEAR
2023
FaceGym’s U.S. collaboration with Sephora lacked visibility. Consumers were unaware of the in-store events and live workshops hosted by Inge across major cities like New York, Miami, and Texas. The challenge was to drive awareness and create a cohesive visual narrative that captured attention across paid, organic, and retail channels.
I lead the art direction for this campaign and created a bold visual strategy blending Sephora’s branding with travel-inspired graphics. I rigged and animated a faux-3D FaceBall in After Effects, compositing it into real-world footage shot across U.S. cities. This motion-led concept, supported by UGC and print assets, unified the campaign across digital, social, and in-store experiences.
TEAM - Creative Director Inge Theron, Social Manager Katie Wateridge,
Motion, Art Direction & Production Charly Hoyle
