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CREATIVE MOTION LEAD

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FACEGYM 21 DAY RESET

Role

Lead Designer, Lead Motion Designer, Art Direction, Typography, Digital Design, Video Editing

Team Members

Art Director of HOFF [Previous assets] Katy Metcalfe, DOP Fern Films,
Still Life Photographer Iulia David

I lead the art direction and visual identify for the 21 Day Reset campaign which was activated across social, onsite and in store. I created a strong brand narrative, using PDP imagery and created a motion design brand aesthetic which featured across digital activations onsite, BAU, events and product focus visuals. I used footage initially shot by Fern Films, art directed by Katy Metcalfe.

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