CHARLY HOYLE
MOTION ART DIRECTOR &
CREATIVE STRATEGIST
ABOUT
VISUAL STRATEGIES
THAT MOVE
I’m Charly Hoyle, a Motion Art Director and Creative Strategist obsessed with the power of visual communication. With nearly two decades of experience in beauty, luxury, and editorial, I specialise in crafting motion-first content that connects and converts. From campaign concepting to final delivery, I combine narrative thinking with design precision, bringing bold ideas to life through 2D/3D animation, video editing, and motion systems built for performance.
CONTENT THAT PERFORMS
SOCIAL-FIRST THINKING
Campaigns built natively for platforms. Thumb-stopping, scroll-stalling, and optimised for digital ecosystems.
CROSS-CHANNEL OPTIMISATION
Content designed to flex. From rich media to retail, always tailored by market and medium.
MOTION-LED STORYTELLING
From static to cinematic; elevated storytelling through 2D/3D animation, transitions, and sound design.
STRATEGY-DRIVEN CREATIVITY
Creative underpinned by insights and aligned to KPIs, audience needs, and brand goals.
BRANDED VISUAL SYSTEMS
Motion language, typography, and title systems that build recognisable, scalable brand identity.
END-TO-END EXECUTION
Creative leadership from concept through post. Storyboarding shoots, managing collaborators, and delivering pixel-perfect final assets.