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CALLAWAY
PROJECT TYPE
Motion Design, Social-First, Digital Design, Creative Direction, Campaigns
YEAR
2020
ROLE
Lead Designer
I led end-to-end creative across global digital and print campaigns, as the sole designer during COVID at Callaway Corp, while supporting active markets like Germany and the Middle East. I delivered 360 campaigns for Callaway brands including Mavrik and Apex creating rich media, 2D/3D animated assets, and digital scorecards that communicated the brand's AI powered product innovation. I also produced high-performing social content for men’s lifestyle brand TravisMathew, achieving record engagement. Beyond organic and paid social, I expanded into print collateral for the European Tour and partners, ensuring cohesive brand storytelling across all touch points during a critical global period.
