CHARLY HOYLE
MOTION ART DIRECTOR &
CREATIVE STRATEGIST
Strategy. Story.
ABOUT
STRATEGIC VISION. ELEVATED MOTION.
I’m Charly Hoyle, a Motion Art Director and Creative Strategist blending impactful storytelling with motion-first thinking. I create bold, performance-led content for beauty, luxury, and editorial brands, fusing 2D/3D animation, video, and sound with a deep understanding of platform strategy. Every project is built to resonate, convert, and scale—uniting creative precision with commercial impact. I create visuals that not only look good—they move people, and they move results.
SERVICES
CREATIVE. STRATEGIC. DESIGN.
MOTION & VIDEO
Dynamic animation and editorial for campaigns, social, and digital-first storytelling.
GRAPHIC & DIGITAL DESIGN
Multi-format design across social, rich media, print, and branded content.
3D & INTERACTIVE DESIGN
Immersive brand experiences through spatial motion, AR, and interactive visuals.
RETOUCHING & COMPOSITING
Premium retouching and seamless VFX for stills, video, and motion.
ART DIRECTION & STORYBOARDING
Concept-to-visual execution through moodboards, frames, and creative direction.
BRAND & SOCIAL STRATEGY
Strategic visuals that drive high CTR, engagement, and scroll-stopping impact.
AMONG MY CLIENTS
PROUD TO WORK WITH
TESTIMONIALS
STRAIGHT FROM THE FEED
“Working with Charly is nothing short of inspiring. She brings an unmatched combination of creativity, precision, and technical brilliance to every project. Whether it's a quick-turnaround animation or a large-scale brand campaign, Charly tackles each challenge with the same level of passion, focus, and attention to detail.”
REBECCA SMITH CREATIVE DIRECTOR
ELEMIS, BURBERRY, STELLA MCCARTNEY
“Charly is a rare creative force; technically brilliant, fast, and endlessly adaptable. She consistently delivers standout work under pressure, offering fresh, innovative solutions that push boundaries. A true partner in bringing bold ideas to life.”
CHELSEA LEVI
CALLAWAY, CHINTI & PARKER, VUE
“Creating with Charly in the beauty world is effortless magic. Her motion work is elegant, emotive, and technically flawless and always elevating the brand. We’ve crafted some of our most refined, standout visuals together. She brings vision, speed, and soul to every frame.”
LARA AL-HADEEDI ART DIRECTOR
ELEMIS, MAC, DEMELLIER LONDON, LA MER
“Charly’s eye is razor-sharp, and her technical skills are next-level. She brings unexpected ideas to the table and always executes them flawlessly, even on brutal deadlines. She brings beauty and brilliance that somehow feel inevitable.”
CHARLOTTE MILLS
ELEMIS, BOBBI BROWN, SMYTHSON