CALLAWAY x TRAVIS MATHEW

I led the creative direction and design of two exclusive beers for TravisMathew, Callaway’s men’s lifestyle brand. This included packaging design and a “soft” social launch targeting key Callaway Golf players and golf influencers, enhancing brand prestige through selective gifting. Collaborating with the retail manager, I directed and produced a premium content series featuring Callaway athletes for rollout across third-party retail spaces. I managed all aspects of post-production including retouching, recolorising, and graphic overlay. Ensuring visual consistency across both color and black and white assets. The campaign successfully elevated TravisMathew’s brand perception and deepened alignment with its golf and lifestyle audience.