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FACEGYM ACTIVE BLAST
PROJECT TYPE
Creative Direction, Art Direction, Social-First, Video Editing, Motion Design, Digital Design
YEAR
2022
ROLE
Head of Video
FaceGym’s Active Blast SKU suffered from low consumer awareness and confusion around its application, which stalled performance across paid social and digital touchpoints. When I joined the team, I inherited the campaign mid-production and strategically reframed its creative direction.
I led creative on FaceGym’s highest-performing YouTube paid campaign, crafting a sleek, step-by-step explainer powered by UGC. By blending 2D/3D animation, bold brand visuals, and editorial polish, I clarified product usage while preserving FaceGym’s elevated aesthetic. I rigged and refined 3D assets originally developed by TooGallus, then built a motion-first content strategy designed to drive engagement and stop the scroll across digital and paid channels.
TEAM - Creative Director Inge Theron, Digital Manager Issy Hamilton,
Motion, Art Direction & Production Charly Hoyle
